• Applications of AI were everywhere. Nearly a whole day of content was dedicated to AI. Companies demoed applications in natural language queries and instructions, document ingestion and structuring information, natural language reporting, and for conversational banking. Notably, nearly all of these applications were for internal use with the option to be trained on internal data sets.
  
  
• The contraction in BaaS was clear. On-stage attention focused on third-party risk management and the impact of consent orders. A BaaS platform demoed, but no booth stood out with an embedded-finance solution. One vendor offered automation for risk and compliance specific to advertising and support conversations, including monitoring for brand and fintech partners.
  
  
• Fraud prevention and BSA/AML solutions were themes. Solutions included AI-driven ID and document verification, fraud detection, and scam detection. Another use case was biometrics, including voice-based authentication, and deepfake detection (tools often could be configured for risk profile, tolerance, and other needs.
  
  

• Personalization and individualization got some attention. Customer segmentation, predictive analytics, and personalized experiences were present in different solutions. One vendor advertised AI-driven personalization to optimize communications and individualize website content. Another took personalized experiences down market with no-code tools.
  
  
• Data management was a clear need. Solutions for ingestion, centralization, observation, and deployment of data were present. The theme was financial institutions’ use of different data sources, including extracting unstructured data, running analytics on sources of information controlled by or plugged into the FI, and being able to use it in the business.
  
  
• A presentation featured CCG Catalyst research. The Open Banking track keynote on Wednesday featured insights from our recent report, “US Open Banking 2024.” The presentation addressed the philosophy, technology, and policy of open banking; key tenets of the proposed rule; regulatory scope and risks to FIs; and a framework for the industry’s next steps.
  
  

CCG Catalyst will be at Money 20/20! Stay tuned for the recap.