Why Customers Switch their Banks or Credit Union

Why Customers Switch their Banks or Credit Union

Full report: 47 Pages

Complementary Research Report — Why Customers Switch their Banks or Credit Union

Fresh perspectives to help executives understand the reasons that customers leave their financial institution for another.

This research reveals the attitudes and motivations of customers, who switch their primary financial institution for another financial institution.

To help executives understand the reasons that customers leave their financial institution for another. This research reveals the attitudes and motivations of customers, who switch their primary financial institution for another financial institution.

The full report provides 47 pages of compelling insights from 200 bank or credit union customers who switched their bank or credit union for another financial institution. We codified the reasons, frustrations, challenges and trigger points of customers, and transformed the analysis in to recommendations.

Report Contents

• Executive Summary
• The Exploration
• Purpose and Methodology
• About the Customers
• Challenges
• Expectations of New Bank
• Deeper Look at Customers
• Comparisons
• Insights
• 39 graphs and several images, 2 circular histograms
• Customer comparison profiles

Questions?

If you have questions or comments regarding the report, Why Customers Switch Their Bank or Credit Union, please contact marketing@ccg-catalyst.com

At CCG Catalyst, we help you get the answers for critical business decisions.

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